eyes cast down - and persuasion/identification
dls216 at psu.edu
Tue Jun 26 09:58:11 EST 2001
Michael C. McGee Wrote:
[...] This involved setting rhetoric on a new trajectory, marked by the term
>Identification. The "old rhetoric" continued on its trajectory,
>marked by the term Persuasion. Persuasion happens in courts of
>law and used car lots and on late night cable television.
>Persuasion is situation bound. Identification is situation
Maybe I'm misreading the above, but it seems to me that
you're speaking of persuasion and identification as if the
the former does not depend upon the latter. Moreover, your
use of the term trajectory seems to suggest persuasion and
identification somehow travel on different paths.
It seems to me, however, that Burke's brilliance lies in showing that
the two are distinct but mutually immanent aspects of
rhetoric, with identification having a more fundamental
or constitutive role vis-a-vis identity re/formation (or, one
could say, audience re/formation).
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